Buying something online shouldn't feel like passing a test.
Yet consumers are forced through endless hurdles like CAPTCHAs, password checks, OTPs, and robot verification challenges; before they can complete a purchase.
To launch Visa Click to Pay, we turned these everyday checkout frustrations into an exaggerated film that highlights a ridiculous digital experience we've all suffered through.
Visa. One and done.
Visa. One and done.
Credits: Richard Cargomoc, Amos Chen, Alvina Seah, Jamie Lane, Vinda K., The Sweetshop, Nathanael P., Denise Cher