Singtel GOMO is Singtel’s digital-only mobile brand, designed for users who value flexibility, simplicity, and control. Built as a no-contract, app-driven telco, GOMO challenges traditional telecom conventions by behaving more like a lifestyle brand.
At Publicis Singapore, I helped create some social-first content that defined how GOMO shows up daily, turning its social platforms into an always-on brand engine rather than a campaign channel.
Intent
Make GOMO feel human, relatable, and culturally in-tune — not like a traditional telco.
Make GOMO feel human, relatable, and culturally in-tune — not like a traditional telco.
Approach
Snackable, scroll-stopping content rooted in everyday mobile behaviours, using humour, simplicity, and bold visual cues to translate product benefits into moments.
Snackable, scroll-stopping content rooted in everyday mobile behaviours, using humour, simplicity, and bold visual cues to translate product benefits into moments.
Strategy
An always-on social presence that balances product messaging with entertainment-led content, consistently reinforcing GOMO’s values of freedom, ease, and self-expression.
An always-on social presence that balances product messaging with entertainment-led content, consistently reinforcing GOMO’s values of freedom, ease, and self-expression.