Singapore-based payment services provider NETS has refreshed its branding on its 35th anniversary to showcase its commitment to providing customers good brand experiences. As part of the new branding exercise, we launched a campaign called #NETSTakeOnMe, aimed at its target customer segment of youths, millennials, baby boomers and the
silver generation.
A brand TVC together with other product-specific cut-downs were produced, together with branding pieces across MRT stations, platform screen doors and buses.
