With everyone's attention on COVID-19 in 2021, there was another rampant disease left to spread and infect Singapores - Dengue. This was a scary situation as Singapore was experiencing a surge in dengue cases towards mid-2021 due to the rise of rarer strains of the virus and a persistently high Aedes mosquito population.
Told by actual Dengue survivors, we launched a campaign to share their stories of the severe and painful health consequences they experienced. By hijacking the very topic the whole nation was talking about, we switched the spotlight from COVID-19 to Dengue, and made every Singaporean aware of Dengue as another rampant disease on the lookout for its next victim.
Told by actual Dengue survivors, we launched a campaign to share their stories of the severe and painful health consequences they experienced. By hijacking the very topic the whole nation was talking about, we switched the spotlight from COVID-19 to Dengue, and made every Singaporean aware of Dengue as another rampant disease on the lookout for its next victim.
Our films took art directional inspiration from horror films and featured actual dengue survivors and their excruciating symptoms. This made Singaporeans sit up to take action on preventing the breeding of Aedes mosquitoes in their households by doing the mozzie wipeout steps.
