The goal of this 2016 global campaign was simple; grow the PC market by introducing the power of computers to those who’ve had very little if any exposure to them. Finding real scenarios in India, we amplified their success stories as examples on how computer’s changed their lives. These visuals were launched across multiple ATL, BTL and digital platforms across India, along with two TVC’s that revolve around the two stories of Chanderi's sari weavers and Chhattisgarh's Manish Garg.
