As part of Disney Cruise Line’s exciting expansion into the Singapore market, I had the opportunity to shape the creative direction behind several brand initiatives and attraction launch campaigns. These works reflect a blend of Disney’s global storytelling magic with localized strategy, celebrating the arrival of new experiences at sea tailored for the Southeast Asian audience.
From unveiling brand identity elements for the cruise’s newest phase to crafting compelling narratives around its innovative onboard attractions, each piece was designed to build anticipation, spark imagination, and deliver the enchantment Disney is known for — now sailing closer to home.
From developing a showreel piece for Disney to creating out-of-home campaigns across Southeast Asia and executing digital communications, we helped spread the magic to audiences everywhere as excitement around the cruise continued to grow.
Robinsons Galleria (Philippines)
Gandaria City Mall (Indonesia)
BRIN (Indonesia)
Jalan Ampang KL (Malaysia)